Welcome to Clarity Research

In 2002 we sat in a meeting for several hours while a well known management consultancy, supported by a lot of research, presented their findings. We and the client left knowing it had cost a lot of money, but with little insight into how the business could use the information or what to do next. That day Clarity was conceived.

Clear thinking

  • If you don't stand for something you stand for nothing.  

    Philip Green

  • A great leader knows that winning is never enough, but having a strong team behind you is everything. 

    Sir Jackie Stewart

  • Leadership is the comfort you provide for people to be brave enough to do the right thing. 

    Doug Richard, Dragon's Den

  • What distinguishes inspirational leaders is that they enable their people to flower and achieve the unbelievable. 

    Nigel Crouch, Senior Industrialist

  • Don't bother with loads of rules and KPIs. Give your people the trust and freedom to run the business. 

    John Timpson, Chairman of Timpson

  • In marketing beauty, it is essential to hit the right balance between aspirational and attainable beauty. 

    Lara Purcell, Boots

  • Time spent in reconnaissance is seldom wasted. 

    Centuries old military maxim

  • I praise loudly. I blame softly. 

    Catherine the Great

  • In France they don't have a word for cheap, just less expensive 

  • I help put men on the moon 

    Man with mop @ NASA when asked what he does

  • You can live without profit. Not without cash flow. 

    Richard Fuld, Last CEO Lehman Brothers

  • All old brands can be revitalised. Top of head Brylcream. 

    Advertising Agency Vice Chairman

  • There's one thing worse than training staff and they leave, it's not training staff and they stay.  

    Too many people who've found out the hard way

  • It is self evident that if you continue to support your franchise with consumers you will be better placed to take advantage of the upturn when it comes. 

    John Sunderland, CEO Cadbury Schweppes

  • People pay more for brands because they offer more, satisfy more, work better, look better, feel better – in short give better value. 

    Sir George Bull – Non Exec Chairman Sainsburys

  • The major assets of a consumer business overwhelmingly are its brands. They are of incalculable value. They represent both its heritage and its future. To succeed as a consumer products / services business there is no alternative but to invent, nurture and invest in brands. 

    Sir Michael Perry - Unilever

  • For strong businesses bold strategies are the way to continue thriving, and for weak businesses they are the route to survival. 

    Strategic Planning Institute

  • One's first step in wisdom is to question everything – and one's last is to come to terms with everything. 

    Georg Christoph Lichtenberg

  • The real distinction is between those who adapt their purposes to reality and those who seek to mould reality in the light of their purposes. 

    Henry Kissinger

  • I believe in looking reality straight in the eye and denying it. 

    Garrison Keillor

  • Not to be absolutely certain is one of the essential things in rationality 

    Bertrand Russell

  • To invent you need a good imagination and a pile of junk. 

    Thomas A. Edison

  • Making connections between the seemingly unconnected 

    Edward de Bono

  • All you need in this life is ignorance and confidence, then success is sure. 

    Mark Twain

  • Self confidence is the first requisite to great undertakings. 

    Samuel Johnson

  • The only thing we have to fear is fear itself. 

    Franklin D. Roosevelt

  • For they can conquer who believe they can. 

    John Dryden

  • If you have the goods, there's nothing to be afraid of. 

    Jennifer Lopez

  • The secret of creativity is knowing how to hide your sources 

    Albert Einstein

  • Imagination is more important than knowledge 

    Albert Einstein

  • One cannot alter a condition with the same mindset that created it in the first place. 

    Albert Einstein

  • If we knew what we were doing it wouldn't be called research, would it? 

    Albert Einstein

  • When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than any talent for abstract positive thinking. 

    Albert Einstein

  • Reality is merely an illusion, albeit a very persistent one. 

    Albert Einstein

  • In the middle of difficulty lies opportunity. 

    Albert Einstein

  • The important thing is not to stop questioning. 

    Albert Einstein

  • Life is like a bicycle. You have to keep moving to stay upright. 

    Albert Einstein